Nielsen Data - Consumer Panel Data
ncludes information about product purchases made by a panel of consumer households across all retail outlets in all US markets. The data includes purchases from all Nielsen-tracked categories, including food, non-food grocery items, health and beauty aids, and select general merchandise. The data represents approximately 40,000-60,000 US households who continually provide information about the makeup of their households, the products they buy, as well as when and where they make purchases.
Eligibility and Policies
Full-time tenured and tenure-track faculty can subscribe to access to the datasets for academic research purposes only. This excludes clinical professors, adjunct professors, lecturers, and other nontenure track faculty. PhD students can access data only under the supervision of a full-time, tenured or tenure-track faculty member from the PhD student’s program. The faculty advisor is responsible for the PhD student compliance with the policies for access to the databases. Some license restrictions to keep in mind:
*Researchers seeking access to the data must register with the Kilts Center for Marketing at Chicago Booth.
*Each researcher shall provide Chicago Booth with an annual status report of all applicable projects for that researcher. All working papers produced using the data must be submitted to the Chicago Booth Kilts Center for Marketing Nielsen Data Research Working Paper Series at the Social Science Research Network.
*Data cannot be used to perform projects that are sponsored, initiated or funded by other organizations, including, but not limited to: commercial entities, foundations, industry groups, government agencies, or non-profit organizations.
To apply for access, click on either the consumer panel data or retail scanner data link above and then click on 'registered subscribers.'