Research Guides: Business Databases A to Z: N

Databases

NBER Working Papers This link opens in a new window
Working papers and journals from the National Bureau of Economic Research.

Nielsen Ad Intel Data
Nielsen’s Ad Intel data cover advertising occurrences for a variety of media types across the United States, for the years 2010-2015, with annual updates available each year. These data can be broken down by Market Code (i.e. ~200 Designated Market Areas (DMAs), which can be matched to DMAs in the Consumer Panel and Retail Scanner datasets).

Nexis Uni This link opens in a new window
Nexis Uni features news, business and legal sources from LexisNexis, including U.S. Supreme Court decisions dating back to 1790, with an intuitive interface that offers quick discovery across all content types.
New York Times This link opens in a new window
INITIAL REGISTRATION, (http://accessnyt.com)
• Requires initial registration with Northwestern email address (enter and select "Northwestern University - Evanston, Illinois"). Follow directions for registration while on or off campus.
• Subsequent access requires login at nytimes.com site with that email and password using any device.
• Existing paid New York Times subscribers must cancel their paid subscription before authenticating via Northwestern Library's subscription (if a Northwestern email address was used for the personal subscription).

Nielsen Data - Consumer and Retail Panel Data
Includes information about product purchases made by a panel of consumer households across all retail outlets in all US markets. The data includes purchases from all Nielsen-tracked categories, including food, non-food grocery items, health and beauty aids, and select general merchandise. The data represents approximately 40,000-60,000 US households who continually provide information about the makeup of their households, the products they buy, as well as when and where they make purchases.

Nielsen Scanner data consists of weekly purchase and pricing data generated from participating retail store point-of-sale systems in all US markets. Data are included from approximately 35,000 grocery, drug, mass merchandiser, and other stores. Products from all Nielsen-tracked categories are included in the data, such as food, non-food grocery items, health and beauty aids, and select general merchandise.
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Eligibility and Policies
Full-time tenured and tenure-track faculty can subscribe to access to the datasets for academic research purposes only. This excludes clinical professors, adjunct professors, lecturers, and other nontenure track faculty. PhD students can access data only under the supervision of a full-time, tenured or tenure-track faculty member from the PhD student’s program. The faculty advisor is responsible for the PhD student compliance with the policies for access to the databases. Some license restrictions to keep in mind:
*Researchers seeking access to the data must register with the Kilts Center for Marketing at Chicago Booth.

*Each researcher shall provide Chicago Booth with an annual status report of all applicable projects for that researcher. All working papers produced using the data must be submitted to the Chicago Booth Kilts Center for Marketing Nielsen Data Research Working Paper Series at the Social Science Research Network.

*Data cannot be used to perform projects that are sponsored, initiated or funded by other organizations, including, but not limited to: commercial entities, foundations, industry groups, government agencies, or non-profit organizations.

To apply for access, click on either the consumer panel data or retail scanner data link above and then click on 'registered subscribers.'

Subject Specialist

Carol Doyle

Email Me

Contact:

847-491-2168

312-503-6618

Subjects: Business, Integrated Marketing Communications