Research Guides: The Garage: Getting Started

COVID-19 Update

While the physical locations of the libraries are closed, we are still available to help you. All resources listed are available electronically, if you have any issues with access or need further assistance do not hesitate to contact us.

Learn more about the University Libraries response here:

COVID-19 Changes in Library Services
This page contains all relevant information related to our current operations and response to the COVID-19 outbreak, including updates to facilities and operations, access to remote services, and other helpful links.

Market Research & Consumer Attitudes

Marketresearch.com Academic
Market research reports covering business services, consumer goods, food and beverages, demographics, heavy industry, life sciences and technology and media. Reports date back to 1994.
Mintel Reports
First-time users must create a login profile. Covers US, European and some Asian markets in consumer products and attitudes, including demographic information. Access restricted to current NU faculty, students and staff.
IBISWorld
Business reports in five categories: industry market research, industry risk ratings, company research, global industry research, and economic and demographic data.

Tech & Statistics

Statista
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
Gartner Intraweb
Online service providing product and market research reports for the information technology (IT) industry as well as reports on technologies used within various spheres of business and electronic commerce.

Restricted to the Northwestern University faculty, staff, and students, with no walk-in user access.

If a user encounters an error message "An error occurred during Federation with Gartner" they need to make their NU email address publicly visible in the directory.
BCC Research
BCC's market research reports explore major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations.
PrivCo
PrivCo provides financial and business data, news and media content on over 500,000 major private companies globally (generally defined as having at least $10 million in annual revenue, or with substantial institutional capital funding).
Forrester
Northwestern subscribes to partial full text services (no webinars). Limit search by selecting Only My Access.
Forrester's research publications analyze a broad range of technology areas such as new media, computing, software, networking, telecommunications and the Internet, and project how technology trends will affect businesses, consumers, and society. Forrester reports include up-to-date industry statistics, as well as illustrative graphs and charts.