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@nuarchives on Instagram

Instagram post guidelines


@nuarchives is Northwestern University Archives' Instagram account. Below are some general guidelines to follow as you craft your draft posts:



  • Northwestern students, alumni, faculty
  • Other Northwestern social media accounts
  • Peer archives/libraries/museums
  • People interested in Northwestern University history and collections


  • Share information about Northwestern University history
  • Promote access to collections
  • Promote work of librarians, archivists, staff at Northwestern University Libraries
  • Connect to wider audience and build relationships
  • Start conversations


  • Uses University Archives holdings to tell stories (difficult and otherwise), share University history, and create greater awareness of our collections and services.
  • Ties University history to greater societal history to create localized learning experiences.


  • Journalistic and factual but light-hearted
  • Conversational yet objective (note: selection of topics is not objective)
  • Curious but focused
  • Optimistic and encouraging but not insincere


  • One to two paragraphs of content plus at least one image
  • Hashtags or other accounts tagged where appropriate