@nuarchives is Northwestern University Archives' Instagram account. Below are some general guidelines to follow as you craft your draft posts:
Audience
- Northwestern students, alumni, faculty
- Other Northwestern social media accounts
- Peer archives/libraries/museums
- People interested in Northwestern University history and collections
Purpose
- Share information about Northwestern University history
- Promote access to collections
- Promote work of librarians, archivists, staff at Northwestern University Libraries
- Connect to wider audience and build relationships
- Start conversations
Content
- Uses University Archives holdings to tell stories (difficult and otherwise), share University history, and create greater awareness of our collections and services.
- Ties University history to greater societal history to create localized learning experiences.
Tone/Voice
- Journalistic and factual but light-hearted
- Conversational yet objective (note: selection of topics is not objective)
- Curious but focused
- Optimistic and encouraging but not insincere
Length
- One to two paragraphs of content plus at least one image
- Hashtags or other accounts tagged where appropriate