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Research Guides
Consumer Marketing and Demographics
Research Methods
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Consumer Marketing and Demographics
Resources in consumer behavior, demographics and lifestyles for the Northwestern University community.
Getting Started
Articles
Market Share
Research Methods
Demographics and Psychographics
Key Resources
Handbook of Marketing Scales
Sage Research Methods Core
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Locate books and more on social science research methods and analysis.
Subject Specialist
Carol Doyle
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Contact:
847-491-2168
312-503-6618
Subjects:
Business
,
Integrated Marketing Communications
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