This database offers research on emerging technologies for both consumer and business to business settings. Coverage is international. Tip: Key resource for emerging technologies, new media research.

This database contains both consumer and business to business market research reports. Consumer goods, heavy industry, and life sciences a few of the areas covered. Tip: Key resource for business to business marketing research.

Consumer market research reports for covering U.S., Europe and some Asian countries. Tip: Key resource for consumer marketing research. Click on subscription topic areas on left side of screen to see full extent of research reports. Click on the Lifestyles topic area to view research reports on consumer behavior and attitudes. Access restricted to current Northwestern University faculty, students and staff.

Features in-depth integrated marketing communication analysis and commentary for brands around the world. Provides topical analysis, case studies, and data.

Access limited to 5 simultaneous users. To return to projects, create an account. SA is a data analysis and mapping tool with U.S. demographic, housing, employment consumer spending, marketing data from MRI, EASI Lifestage profiles, Claritas PRIZM, AGS Health Care data.