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About This Page
Linked on the right are select databases that contain in-depth research reports on various aspects of marketing products and services. Locate specific information about advertising in the Advertising Research Guide.
GIS assistance and resources can be found in the GIS Research Guide.
This database offers research on emerging technologies for both consumer and business to business settings. Coverage is international. Tip: Key resource for emerging technologies, new media research.
This database contains both consumer and business to business market research reports. Consumer goods, heavy industry, and life sciences a few of the areas covered. Tip: Key resource for business to business marketing research.
Consumer market research reports for covering U.S., Europe and some Asian countries. Tip: Key resource for consumer marketing research. Click on subscription topic areas on left side of screen to see full extent of research reports. Click on the Lifestyles topic area to view research reports on consumer behavior and attitudes. Access restricted to current Northwestern University faculty, students and staff.
WARC.com (Advertising and Marketing Knowledge)
Features in-depth integrated marketing communication analysis and commentary for brands around the world. Provides topical analysis, case studies, and data.