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Consumer Marketing and Demographics: Getting Started

Resources in consumer behavior, demographics and lifestyles for the Northwestern University community.

About This Page

Linked on the right are select databases that contain in-depth research reports on various aspects of marketing products and services.  Locate specific information about advertising in the Advertising Research Guide.

GIS assistance and resources can be found in the GIS Research Guide.

Getting Started

Subject Specialist

Profile Photo
Carol Doyle
Contact:
847-491-2168

312-503-6618
Subjects: Business