Features a range of entries including Communication Styles, Managing Human and Social Capital, Team Composition, and University Start-Ups. Use the "search within publication" box (at top, right) to find entries, or use the hyperlinks.

Covers market research, competitors, and includes a business plan template (see Appendix I).

Chapters include: How can you protect your ideas; What is a company; How do you market your product; How do you finance your business; How do you create a financial model; and How do you write a business plan.

Comprehensive guide that features chapter summaries with key term definitions and includes an example confidentiality agreement and example employment agreement (see appendices).

Includes a chapter on formulating a financial strategy. See appendx B for a sample funding proposal.