Your Librarian
Jeannette Moss
Contact:
University Library
2 North (Core) Rm. 2303
1970 Campus Drive
Evanston, IL 60208
2 North (Core) Rm. 2303
1970 Campus Drive
Evanston, IL 60208
847-491-2169
Instructions for Databases
Each database below searches in various ways. Images show possible ways to find information but there may be other strategies as well, depending on the topic.
Sources for Market Share Information
- Market Share ReporterSearch by company name or product type. If searching on more than one term, combine with "and". Possible to search by SIC or NAICS code as well, for instance 311920. Market share reports for brand name products and companies compiled from business and trade journal articles. Market share is shown as a percent of total industry or product sales for a specific period.
- IBISWorld This link opens in a new windowSearch on company name, product, other keywords or NAICS codes. Then, under Industry Reports, click on Major Companies or Competitive Landscape. Under Industry iExpert Summaries, note company market share details, etc. Business reports in five categories: industry market research, industry risk ratings, company research, global industry research, and economic and demographic data.
- Mergent Intellect This link opens in a new windowMergent Intellect is a flexible web-based application that offers access to business data, industry news, facts and figures, executive contact information, and industry profiles for private and public U.S and international companies.
As of 2019 this product contains the content of Hoover's Online.
- Business Source Premier This link opens in a new windowFull text articles from regional, national and international business and trade journals. Use Advanced Search and for "Select a Field" choose SU Subject terms. Type "market research" into the search box for this field. Add additional keywords, companies, products or other information in other fields/search boxes.
