Advertising expenditure data for company brands by media outlets over a rolling five year period. Includes television (cable, spot, syndication, Hispanic), radio (national, spot, local), magazines (consumer, business to business, local, Sunday), newspapers (national, local, Hispanic), internet, outdoor.
Consumer market research reports for covering U.S., Europe and some Asian countries. Tip: Key resource for consumer marketing research. Information on advertising strategy, including social media. Access restricted to current Northwestern University faculty, students and staff.
Database of media rates and information, consists of cataloged entries of more than 100,000 U.S. and international media properties, including business and consumer magazines, radio, newspapers, TV and the internet, that are updated monthly. Also includes Direct Marketing List Source.