This is the "Getting Started" page of the "Advertising, Branding and Sales Promotion" guide.
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Advertising, Branding and Sales Promotion   Tags: advertising, business, marketing  

Resources in advertising, branding and sales promotion for the Northwestern University community.
Last Updated: Mar 27, 2014 URL: http://libguides.northwestern.edu/content.php?pid=19513 Print Guide RSS Updates

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 Select key resources for news and research are linked on the right.

 

Getting Started

 

Business Source Premier
Find articles from business trade magazines on advertising, branding and promotion.  Journals and magazines include:  Advertising Age, Adweek, Brandweek, Brand Strategy, International Journal of Advertising, Journal of Advertising, Journal of Advertising Research, Journal of Brand Management, Journal of Current Issues and Research in Advertising, Journal of Marketing, Mediaweek, Promo Magazine.  Tip:  Click on Topic tab at top of screen and try keywords such as advertising, brands, promotion.

AdSpender
Advertising expenditure data for company brands by media outlets over a rolling five year period.  Includes televion (cable, spot, syndication, Hispanic), radio (national, spot, local), magazines (consumer, business to business, local, Sunday), newspapers (national, local, Hispanic), internet, outdoor.

Mintel
Consumer market research reports for covering U.S., Europe and some Asian countries. Tip: Key resource for consumer marketing research. Information on advertising expenditures and strategy are located in selected reports.  Access restricted to current Northwestern University faculty, students and staff.

SRDS (Standard Rate and Data Service)
Database of media rates and information, consists of cataloged entries of more than 100,000 U.S. and international media properties, including business and consumer magazines, radio, newspapers, TV and the internet, that are updated monthly.  Also includes Direct Marketing List Source.

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Carol Doyle
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