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Social Media Tools: Getting Started

social media tools

Social Networking and Community Sites

  • LinkedIn
    Allows you to connect with other executives, individuals within your target markets, and – perhaps most importantly – with groups you want to engage.  If you don’t have a professional LinkedIn account, get one before the class.  For journalists, they have huge communities on key topics.  Find the communities and you find the thought leaders.
     
  • Google+
    Google+ is the fastest growing networking site…for businesses.  While it is still small compared with LinkedIn, it is useful to test marcomm and social approaches to the target markets/communities you want to develop.  For journalists, it is another key place to find communities.

  • Twitter
    Many entrepreneurs fail to understand twitter is much more than a site to tweet stuff, it is a place where communities form for their mutual benefit and experts connect with others in 1-to-1 conversations.  You need to have a twitter entity for your company’s future.

  • Facebook
    Facebook is good for linking with people but may not be important for your applications. Companies need Facebook pages but it is optional to your professional persona.

  • Pinterest
    Fast growing site. Why should content be text only? Pinterest is both fun & professional. It is becoming a key way to connect with a different type of social individual.

  • Digg
    Digg is a passion community site where people discuss their passions and new trending topics with each other.

  • Reddit
    Another passion community site. It is more eclectic compared to Digg.

Social Monitoring Systems

  • Google Trends
    A great tool to compare different search terms, different competitors or different topics. It allows you to vary the time examined, categories, or specific terms.  It’s graphics are very useful for your presentations.
     
  • Boardreader
    An excellent tool with advanced search and great graphics options.  Be sure to look under the graph icon to find how to compare markets.

     
  • Hashtagify.me
    A relatively new site with remarkable analytics capabilities.  Be sure to go to the advanced mode to see how the search terms are connected! 

  • Social Mention
    Example of a comprehensive social monitoring system. It is useful to anyone who wants to identify key sources, search terms, and locations where people are discussing any topic.

     
  • Social Searcher
    A great tool to get word clouds and in depth analysis of key topics or companies you want to track.  Click on the free analysis tab to get deeper into each topic you are searching. 

     
  • Klout
    A very useful tool providing multiple services for journalists.  First, you can use it to track your progress as you connect with key markets using Twitter, LinkedIn and other social sites.  Second, its explore feature lets you quickly find important influencers on any topic.  Finally, when you search for key topics, Klout will give you recent articles by key influencers.  It is a great way to get connected with the influencers at the center of any conversation.
     
  • Followerwonk
    Includes a feature called Search Bios.  Using it in its free mode, you can enter any topic and it will search all of twitter and return to you the key influencers who are active today.  It not only tells you who they are but the size of their follower base on multiple sites as scores the strength of their influence to compare influencers. 

     
  • Alltop
    All top stands for all topics. Want to find the most current articles on any topic? Alltop can show you what is being published now.  Great for finding sources.
     
  • BuzzSumo
    A great tool to find content on any subject,  It not only finds you content but shows you the strength of the influencer in terms of followers for many different sites. 

     
  • Twubs
    A site where you can register hash tags.  Want to have a discussion on a topic, if you have a hash tag, you can monitor the discussion on Twitter and better follow communities. 

     
  • Bitly
    A free linkage system which allows you to track your social engagements.  This is vital for your discovering the strategies which best connect with your high value target markets.  It is essential to the test and pivot strategies of Lean Start-up.

     
  • HootSuite
    A scheduling tool allowing you to distribute content 24x7.  While they have a paid version, the free one works for most application.

  • SocialOomph
    Gives you much of the same capabilities as HootSuite but is truly a free scheduling tool.

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Subject Specialist

Carol Doyle's picture
Carol Doyle
Contact:
847-491-2168

312-503-6618