Advertising expenditure data for company brands by media outlets over a rolling five year period. Outlets include television (network, cable, spot, syndication, Hispanic), radio (national, spot, local), magazines (consumer, business to business, local, Sunday, Hispanic), newspapers (national, local, Hispanic), internet, and outdoor.

A leading source of news and insight serving marketing communications business.

This database offers research on emerging technologies for both consumer and business to business settings. Coverage is international. Tip: Key resource for emerging technologies, new media research.

Access limited to 5 simultaneous users; please sign out when finished.

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SimplyAnalytics is a data analysis and mapping tool with U.S. demographic, housing, employment, consumer spending, marketing data from Mediamark Research (MRI), and EASI Lifestage profiles. Simply Analytics incorporates over 100K data variables on US demographics, consumer behaviors, and businesses and offers tools for data visualization and creating custom consumer demographic reports.

Access includes the Standard Package, which includes data from the year 2000, 2010, Current Estimates, Five Year Projections, the American Community Survey, Decennial Census, County and ZIP Code Business Patterns Survey, Consumer Expenditure Data (CEX), MRI-Simmons National Consumer Survey (NCS), Claritas PRIZM and AGS Health Care data modules.

Local Market Audience Analyst offered through SRDS. Provides market analysis data for the local, regional, or national level. Breakdown of the American population geographically and demographically. Provides information on the interests, hobbies, and activities popular in each geographic and demographic market through PRIZM information. Tip: Click on link to 'Local Market Audience Analyst' on left side of landing page to access information.

First-time users must create a login profile with NU email address and made-up password. Covers U.S., European and some Asian markets in the following: automotive, consumer lifestyles, food, household, media, retail, beauty, health, drink and tobacco, leisure, technology, clothing, travel, life stages and more. Access restricted to current NU faculty, students and staff.

In-depth ad campaign information from around the world.