Advertising expenditure data for company brands by media outlets over a rolling five year period. Outlets include television (network, cable, spot, syndication, Hispanic), radio (national, spot, local), magazines (consumer, business to business, local, Sunday, Hispanic), newspapers (national, local, Hispanic), internet, and outdoor.
Scopus is the largest abstract and citation database, including peer-reviewed titles from international publishers, Open Access journals, conference proceedings, trade publications, quality web sources. Subject coverage : Chemistry, Physics, Mathematics and Engineering ; Life and Health Sciences ; Social Sciences, Psychology and Economics ; Biological, Agricultural and Environmental Sciences
Access limited to 5 simultaneous users; please sign out when finished. To return to projects, create an account. SA is a data analysis and mapping tool with U.S. demographic, housing, employment, consumer spending, market data from MRI, EASI Lifestage profiles, Claritas PRIZM, AGS Health Care data.
Local Market Audience Analyst offered through SRDS. Provides market analysis data for the local, regional, or national level. Breakdown of the American population geographically and demographically. Provides information on the interests, hobbies, and activities popular in each geographic and demographic market through PRIZM information. Tip: Click on link to 'Local Market Audience Analyst' on left side of landing page to access information.
First-time users must create a login profile with NU email address and made-up password. Covers U.S., European and some Asian markets in the following: automotive, consumer lifestyles, food, household, media, retail, beauty, health, drink and tobacco, leisure, technology, clothing, travel, life stages and more. Access restricted to current NU faculty, students and staff.