Research Guides: *Integrated Marketing Communications: Getting Started

COVID-19 Update

While the physical locations of the libraries are closed, we are still available to help you. All resources listed are available electronically, if you have any issues with access or need further assistance do not hesitate to contact us.

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COVID-19 Changes in Library Services
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Key Resources

Ad Spender
Advertising expenditure data for company brands by media outlets over a rolling five year period. Outlets include television (network, cable, spot, syndication, Hispanic), radio (national, spot, local), magazines (consumer, business to business, local, Sunday, Hispanic), newspapers (national, local, Hispanic), internet, and outdoor.
Forrester
This database offers research on emerging technologies for both consumer and business to business settings. Coverage is international. Tip: Key resource for emerging technologies, new media research.
SRDS Media Solutions
Local Market Audience Analyst offered through SRDS. Provides market analysis data for the local, regional, or national level. Breakdown of the American population geographically and demographically. Provides information on the interests, hobbies, and activities popular in each geographic and demographic market through PRIZM information. Tip: Click on link to 'Local Market Audience Analyst' on left side of landing page to access information.
Mintel Reports
First-time users must create a login profile with NU email address and made-up password. Covers U.S., European and some Asian markets in the following: automotive, consumer lifestyles, food, household, media, retail, beauty, health, drink and tobacco, leisure, technology, clothing, travel, life stages and more. Access restricted to current NU faculty, students and staff.
WARC.com (Advertising and Marketing Knowledge)
In-depth ad campaign information from around the world.

Your Librarian

Mariah McGregor

she/her

Email Me

Contact:

847-491-2919

Subjects: Business, Economics, Integrated Marketing Communications