Subject Specialist
Carol Doyle
Contact:
847-491-2168
312-503-6618
312-503-6618
Subjects: Business, Integrated Marketing Communications
Selected Resources
- O'Reilly Books Online This link opens in a new windowO'Reilly is a great starting point to get background information on broad topics. Use keywords such as "business models," "technology strategy," "marketing strategy," "start-ups," to see books entire books written on these topics.
- NUsearchThe library has many books on technology topics. Click on the 'advanced search' link and then type the phrase "business models" in the first search bar and in the second search bar type "technology," and choose "subject" from the pull-down menu to the left of the second search bar. Your search results will show books about various kinds of technologies and the business models employed.
Another search can be to enter the word "marketing" in the first search bar and "technology" in the second. Choose "subject" from the pull-down menu to the left of the second search bar. Your results will show books about marketing technology products and services.