Integrated Marketing Communications 

AdSpender
Advertising expenditure data for company brands by media outlets over a rolling five year period.  Includes televion (cable, spot, syndication, Hispanic), radio (national, spot, local), magazines (consumer, business to business, local, Sunday), newspapers (national, local, Hispanic), internet, outdoor.

Euromonitor's GMID (Global Market Information Database)
Offers research reports on a variety of consumer products and services. Coverage is global with over 200 countries researched.  Tip: Key resource for international marketing research information. Click on the Consumers tab at the top of the screen.

Forrester
This database offers research on emerging technologies for both consumer and business to business settings.  Coverage is international. Tip: Key resource for emerging technologies, new media research.

Mintel
Consumer market research reports for covering U.S., Europe and some Asian countries.   Tip: key resource for consumer marketing research. Click on subscription topic areas on left side of screen to see full extent of research reports.  Click on the Lifestyles topic area to view research reports on consumer behavior and attitudes.