Access is for 5 simultaneous users at a time; please log off when finished.
Please use these best practices to pulling reports in the Explore Module of 360:
1. A TV Schedule should be limited to one advertiser at time for only 6 months at a time that is because each ad placed is its own row in the report.
2. Pivot Export is the best report type for multi time period reports.
3. If your pulling a report by week it should be 6 months at a time.
A database that tracks millions of brands across 18 media and ranks top spenders by industry, parent, brand and more. Access a 5-year historical database for a panoramic view of trends and new developments, with back data available to 1986. View detailed expenditure information by category, parent company, subsidiary, and brand. Generate reports tailored to your needs, with easy data transfer to populate spreadsheet and flowchart programs.
Contact reports can run with multiple media types; detailed reports can only be run with a single media type selected on the left-hand filter.
Off campus access does not work with Firefox browser.
Database of media rates and information of U.S. and international media properties that are updated monthly. Access includes Business Publication Advertising Source, Direct Marketing List Source, Radio Advertising Source, Interactive Advertising Source, Newspaper Advertising Source, Consumer Magazine Advertising Source and TV and Cable Source. Features Nielsen Segmentation and Market Solutions which offers detailed consumer demographic and psychographic information through PRIZM.
Contains information about domestic and international advertising agencies and advertisers. Covers the print editions with updates. Note: this resource allows only 2 simultaneous users. If you are unable to connect, close your browser and wait several minutes then try connecting again.