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Finding a Book
Finding a Book
This guide includes helpful instructions on how to find print and eBooks at Northwestern Libraries.
Book Location Guide
You've discovered some book titles through NUsearch. Now where do you go to get them? Make note of the books' call numbers and locations and use those details to find where they are located in the Library.
Online books and book series
Call Number: KF1614 .B37 2017
Publication Date: 2017-05-23
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"--modern marketing's march to create a world where advertising can be expected anywhere and anytime--has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private.
Taking up McLuhan's Cause by
Call Number: P92.5.M3 T35 2017
Publication Date: 2017-04-15
This book brings together a number of prominent scholars to explore a relatively under-studied area of Marshall McLuhan's thought: his idea of formal cause and the role that formal cause plays in the emergence of new technologies and in structuring societal relations. Aiming to open a new way of understanding McLuhan's thought in this area, and to provide methodological grounding for future media ecology research, the book runs the gamut, from contributions that directly support McLuhan's arguments to those that see in them the germs of future developments in emergent dynamics and complexity theory.