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Library Blog Toolkit

Blog hosting and management

Northwestern University Libraries’ central blog is hosted by NUsites and is accessible at https://sites.northwestern.edu/northwesternlibrary. The Marketing and Communication office is responsible for overall blog administration, but content will be provided by contributors from various groups from across the library. Any library staff member may submit contributions to the blog. All posts are subject to approval by the Marketing and Communication office and may be edited for typos prior to publishing. 

MarCom Team

Clare Roccaforte, Director of Marketing & Communication

Drew Scott. Communication Specialist

Cory Slowik, Department Assistant

General contact: marcom@northwestern.edu

Blog purpose

  • To provide readers with a variety of perspectives of the work being done at the library and the collections, services, and resources available
  • To reveal a human element; to put a face and voice behind the work
  • To highlight library services
  • To make people excited about collections
  • To provide a casual voice for things that can come across as official or stuffy
  • To share stories

Our primary audiences are: faculty and graduate students.

Our secondary audiences are: professional peers, alumni/donors, and campus peers/administrators.

I have an idea! How can I make it happen?

1. Submit story idea and date to MarCom.

Once your idea is approved…

2. Have Marcom post it. Talk to Marcom about your idea. You can provide us the content and we can take it the rest of the way. Good for infrequent users.

3. Post it yourself. We can provide training and support so you can use sites.northwestern.edu to post the blog post yourself. This option is faster and gives you more control over the way the post will look, but requires some more work by you. Good option for frequent users.