This is the "Getting Started" page of the "Consumer Behavior, Demographics and Lifestyles" guide.
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Consumer Behavior, Demographics and Lifestyles   Tags: advertising, business, consumer behavior, marketing, marketing research  

Resources in consumer behavior, demographics and lifestyles for the Northwestern University community.
Last Updated: Jul 7, 2014 URL: http://libguides.northwestern.edu/content.php?pid=19519 Print Guide RSS Updates

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Linked on the right are select databases that contain in-depth research reports on various aspects of marketing products and services. 

 

Getting Started

 

Passport
Euromonitor's Passport offers research reports on a variety of consumer products and services. Tip:  Key resource for international consumer behavior research.
 

Forrester 
This database offers research on emerging technologies for both consumer and business to business settings.  Coverage is international. Tip: Key resource for emerging technologies, new media research.

Marketresearch.com
This database contains both consumer and business to business market research reports.  Consumer goods, heavy industry, and life sciences a few of the areas covered. Tip: Key resource for business to business marketing research.

Mintel
Consumer market research reports for covering U.S., Europe and some Asian countries.   Tip: Key resource for consumer marketing research. Click on subscription topic areas on left side of screen to see full extent of research reports.  Click on the Lifestyles topic area to view research reports on consumer behavior and attitudes.  Access restricted to current Northwestern University faculty, students and staff.

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