Consumer Behavior, Demographics and Lifestyles 

Euromonitor's GMID (Global Market Information Database)
Offers research reports on a variety of consumer products and services. Coverage is global with over 200 countries researched.  Tip: Key resource for international marketing research information. Click on the Consumers tab at the top of the screen.

Forrester 
This database offers research on emerging technologies for both consumer and business to business settings.  Coverage is international. Tip: Key resource for emerging technologies, new media research.

Marketresearch.com
This database contains both consumer and business to business market research reports.  Consumer goods, heavy industry, and life sciences a few of the areas covered. Tip: Key resource for business to business marketing research.

Mintel
Consumer market research reports for covering U.S., Europe and some Asian countries.   Tip: Key resource for consumer marketing research. Click on subscription topic areas on left side of screen to see full extent of research reports.  Click on the Lifestyles topic area to view research reports on consumer behavior and attitudes.

Carol Doyle

312-503-6618

c-doyle4@northwestern.edu

Jami Xu

847-491-8961

jamixu@northwestern.edu