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Consumer Panel Data - Includes information about product purchases made by a panel of consumer households across all retail outlets in all US markets. The data includes purchases from all Nielsen-tracked categories, including food, non-food grocery items, health and beauty aids, and select general merchandise. The data represents approximately 40,000-60,000 US households who continually provide information about the makeup of their households, the products they buy, as well as when and where they make purchases.
Retail Scanner Data - Consists of weekly purchase and pricing data generated from participating retail store point-of-sale systems in all US markets. Data are included from approximately 35,000 grocery, drug, mass merchandiser, and other stores. Products from all Nielsen-tracked categories are included in the data, such as food, non-food grocery items, health and beauty aids, and select general merchandise.