Entrepreneurship: Getting Started

Resources in entrepreneurship for the Northwestern University community.

About This Guide

This guide features key information resources for entrepreneurship.  Locate resources on marketing in the following online research guides:
Advertising, Branding and Sales Promotion
Consumer Behavior, Demographics and Lifestyles
Marketing Channels

Locate additional industry information in the Industries Research Guide

 

Key Resources

 

For industry overviews:

IBISWorld
S&P NetAdvantage

For market research:

Mintel Market Research Reports

Passport

Subject Specialist

Carol Doyle
Contact:
847-491-2168

312-503-6618
Northwestern University

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