Marketing Channels: Getting Started

Marketing channels information resources for the Northwestern University community.

Key Resources

ABI Inform
Find articles from business trade magazines on market channels.  Tip:  Key resource for business news.  Click on the Topic tab at the top of the screen and try the keyword phrase market channels.

Business Source Premier
Has articles from business trade magazines that don't overlap with ABI/Inform.  Contains industry profiles from Datamonitor.  Tip:  Try keywords such as marketing channels, interactive marketing, retail, mobile, distribution.

Gartner
Database containing market research with a focus on emerging technologies in a business to business setting.  Tip:  Key resource for emerging technologies research.  Try keywords such as marketing channels, interactive marketing, mobile, distributionAccess restricted to Northwestern University faculty, students and staff.

Forrester
This database offers research on emerging technologies in both consumer and business to business settings.  Tip:  Key resource for emerging technologies and new media research.   Choose among the topics listed on the homepage.

Mintel
Database containing consumer market research reports covering U.S., Europe and some Asian countries.  Contains extensive market channel research.  Tip:  Key resource for consumer marketing research information.  Click on one of the research topic areas on left side of screen and a series of reports will appear.  Each report has a section on market channels.  Access restricted to current Northwestern University faculty, students and staff.

Subject Specialist

Carol Doyle
Contact:
847-491-2168

312-503-6618
Northwestern University

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