These materials can provide a source of background information as well as additional readings. They can also be a good place to start when you are beginning research in an area you are unfamiliar with.
Handbook of Sports Economics Research
Call Number : 338.47796 H236
This handbook takes the data available from sports and applies economic and business behavior behavior theories.
The Bottom Line: Observations and Arguments on the Sports Business
Call Number: 338.47796 Z71bo
This collection of more than 100 essays written between 1998 and 2006 on the sports industry delve into several important sports business issues, including the financing of new stadiums, the financial value of professional teams, revenue sharing programs, the flaws in "competitive balance" plans, walkouts and lockouts, the cost of college sports programs, and the fallout from Congressional hearings on steroid use by professional athletes.
Global Sport Sponsorship
Call Number: 796.0698 G562
This text provides a comprehensive, multi-disciplinary analysis of the relationship between sports and commerce. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; the utilization of sponsorship in the construction of global alliances; and more. In this volume, contributors from the fields of marketing, management, sociology, cultural studies, tourism, and gender studies provide a comprehensive, multidisciplinary analysis of the relationship between the worlds of sport and commerce.
Qualitative Research in Sport Management
Call number: 796.069 E26q
This title is useful to those conducting qualitative research in the field of sport management. It includes key concepts and terms as well as case studies.
Routledge Handbook of Sports Handbook: Successful Strategies
Call Number: 344.099 F372sX
Understanding Sport Organizations: The Application of Organization Theory
Call Number: 796.069 S631u